Conversational Coaching: An Effortless Way to Introduce Coaching to Most Anyone!

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My newest 32 page booklet is called, Conversational Coaching: An Effortless Way to Introduce Coaching to Most Anyone!

Cost: Only $7.50 postpaid in the USA and Canada; or can be emailed to any location. Multiple copy discount and licensing agreements available. Safely fax or voice mail your credit card number and expiry date to me at 909-494-4053, together with your preference of email or surface mail (include email or surface address). What follows is simply the introduction - Enjoy!

Introduction to the Newer Coach:

As a newer coach you are in a period of personal and professional transition. Perhaps you have been "coaching" others for some time as part of your role in another profession. Perhaps you have coached family members and friends. However, the fact that you now are going to accept financial payment for the coaching you do may cause you to be unduly cautious (if not downright fearful!) in the approach you take toward others when seeking to "explain" your new situation and profession.

There's a lot at stake. You want to "get it right" and "say all the right things". So you immerse yourself in the vocabulary of coaching as a means of showing others (and yourself!) how adept you have become at your new profession. This is natural. It's also, in my opinion, a huge mistake! This may be good "conventional selling" -- but it's both outdated and unattractive when it comes to gaining coaching clients. A better way does exist!

Introduction to the Experienced Coach:

If you have been coaching for any extended period of time, you've undoubtedly discovered that many of the so-called "traditional forms" of advertising and/or marketing just simply don't work when it comes to introducing others to the coaching profession. Through trial and error, most professional coaches I know have concluded (rightly, in my opinion) that the single most effective way to attract new clients (as opposed to soliciting, manipulating, or selling them) is to make personal contact with them, and then demonstrate what coaching is all about! Whether as a presenter at
the local Service Club meeting, business meeting, networking group, or simply standing in the supermarket checkout line -- there's no real substitute for personally interacting with people!
The other reality is that doing so can be absolutely frightening -- especially if you naturally possess an introverted behavioral style. Yet even the most hard-core extrovert gets tired of hearing "No thanks, it's not for me", as the prospect's final answer!

The truth is, coaching is NOT for everyone at any given point in time. Hiring a business or personal coach presupposes that a person or group desires to improve, grow, change, or evolve. Not everyone shares this desire! In fact, coaching (like a car or a yacht) is a luxury, not a necessity for most of the people on the planet. But even if a mere 15% to 20% of the people in a given nation desire to be coached at a given point in time -- that's a lot of people -- and a lot of potential clients!

Like many of you, I have been blessed with a wealth of wonderfully talented and successful clients.

I have also been blessed with a wealth of brilliant and highly effective coaches with whom to confer, partner and share. Both groups of people have provided me an ample supply of referrals.

TABLE OF CONTENTS:

Introduction to the Newer Coach … Page 3.

Introduction to the Experienced Coach …4.